You may have been wondering what all the fuss is about when it comes to Mood Boards. We love mood boards here at TRC and we develop one at the start of every project, even if we are working with a repeat client. Our process begins with a visual interview. We’ve found that everyone has a different definition of design terms, and it’s deeply personal. In order to get on the same page, we begin wit a visual interview.

Visual Interview

We ask our clients to share Pinterest boards, Houzz boards, magazine tear outs, Instagram screenshots, or any other sources of inspiration they’ve been collecting that share’s the looks they are leaning towards. If they haven’t collected images prior to chatting with us, it’s the first thing we tell them to do.

What do we ask for?

Everything! We ask for images of anything that you’re attracted to. We don’t ask for “things that inspire you” because that feels heavy. The thought of designing or redesigning their space can be overwhelmin, and we want to make the process as easy as possible. So we say, save everything you’re attracted to, and don’t try to analyze why you like it. That’s our job. The more images, the better.

How does it work?

We conduct an in-depth interview with ou clien after contract signing, to get to know their needs and how they would prefer their home to function.  like all decision makers to participate so we can carefully combine the needs of everyone involved. We’ll share more on this in another post.

Then w dive into the visual interview. We carefully sort through all of u clien saved images and ask questions about each one. Like: What about this image were you rawn to? Was it the color? The overall feel of the space? Or was it a particular piece of furniture?

After reviewing all images the client has shared, we share a few of our ow. We come equipped with several images we’d like to discuss with the client that showcases different room emotions, lighting styles, furniture styles, color palettes, etc. We compile this set of images based on all previous conversations with the client, so it’s personal to them.

This entire meeting takes about 2 hours. We walk away really knowing our client, and by the end of our time together they feel heard. Which is exactly what we were going for! This allows us to dive into the design process really understanding ur client and what they are looking for.

What is a mood board?

A mood board is a visual representation of the tone or emotion of your home. After our 2-hour interview, we create a mood board that represents what we’ve discussed. The client gets a copy, and we keep a copy with our design files and refer to it throughout the design process. This ensures we’re both on the same page, and we’re moving towards a single goal.

If you’re not working with a designer, do you still need a mood board?

Yes! Creating a mood boar, and the process of gathering images you lov, really helps identify your design goals and helps you stay on track. If you’re not working with a designer and feel you can create your home yourself, start with a mood board, which is essentially a visual plan, to help get your project started.

Want to chat more about this? Schedule a 15 minute call with Tina using this calendar link.

Justin Wood